Selling a luxury home is not just doing a flowery write-up on a house, taking some photos, and slapping it on MLS and some websites and hoping the right buyer finds your house. We believe selling a home is all about marketing. Our marketing strategy starts with an innovative marketing plan that sells “the story” of your home to affluent buyers targeted through a robust media campaign. We have a small army of experts and artists who help build “the story” through staging, photography, filming, website development and collateral marketing material development. We then use social media, bespoke websites, paid advertising, print media and local influence marketing to spread the word to strong and active potential buyers.
As Charleston’s exclusive affiliate of Christie’s International Real Estate, we use our unparalleled access to affluent buyers across the globe to expand our marketing efforts even further. Ask us for a complementary marketing plan if you wish to see the difference in working with a marketing-centric real estate firm!
I know what it means to call the Lowcountry home. And it’s my mission to help you call it home too. It’s why we work so hard to make your real estate dreams come true. It’s why we build relationships, not databases. It’s why we treat everyone like a neighbor, because it’s our intention that one day you will be.