The Rental Investment Market in Charleston

The Rental Investment Market in Charleston

 Why Invest in the  Rental Market in Charleston?

  • The Charleston-North Charleston region presents a unique set of opportunities making it one of the strongest Rental Investment Markets in the US.
  • Evaluation of the Rental Investment Opportunity in Charleston focused on the following key factors:

1. Rental Market

2. Real Estate Market

3. Regional Economy


Rental Market

  • Charleston Ranked as one of the top seven best cash flow markets (Biggerpockets)
  • Potential Gross Rental Yields of nearly 10% (
  • Rents in Charleston have increased by 15% year-over-year (
  • High demand to move to Charleston creates a consistent imbalance between demand for housing and supply.
  • Charleston Region needs about 7,500 new housing units to keep up with population growth but hasn’t reached that level of construction since 2006 (Charleston Regional Business Journal)
  • 48% of the households in Charleston are renter-occupied (Rentcafe)
  • Charleston is one of the best markets for renters in the US – receiving high ratings for activity in the marketplace, affordability, and quality of life (

Real Estate Market

  • Charleston ranked #8 Hottest Housing Market 2023 by US News & World Report’s list of hottest housing markets in the US.
  • Buy-and-Hold investors should note that Charleston Housing Market projected to remain in the top 10 for the next 3-5 years (Charleston Regional Business Journal)
  • Charleston made the List of the fastest growing cities in the US in 2022-2023 (US News and World Report). Population of Charleston is forecast to grow 25% in the next 10 years.
  • Housing Affordability Index (HAI) for Charleston is 147 – which is a good measure for a high demand area like Charleston (SouthCarolina.hometownlocator)

Regional Economy

  • GDP in Charleston-North Charleston area has grown by over 60% in the last 10 years to $50.7B (Fed. Reserve Bank St. Louis)
  • Unemployment is just 2.9% (US Bureau of Labor Statistics)
  • Leading industries include aerospace, automotive, info tech, life sciences and logistics along with large public sector employers Joint Base Charleston military facility and Medical University of South Carolina (
  • Between 2015-2020, high tech employment in the metro area soared by nearly 24%, compared to 9% nationwide (The
  • Last Year Median Household Incomes increased 9.68% (US Bureau of Labor Statistics)
  • 4th Largest Port in US (
Work With Kenton

Work With Kenton

I know what it means to call the Lowcountry home. And it’s my mission to help you call it home too. It’s why we work so hard to make your real estate dreams come true. It’s why we build relationships, not databases. It’s why we treat everyone like a neighbor, because it’s our intention that one day you will be.

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